Become a top-1% SaaS seller in 90 days.

A structured sales operating system used by high-performing AEs at Salesforce, HubSpot, Snowflake, and other leading SaaS companies. Built to increase quota attainment, improve enterprise execution, and stabilize pipeline performance.

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$1M+ W2 clients Enterprise playbooks Weekly calibration

Top 1%

Attainment

90 Days

Implementation

30-60%

Quota Increase

Why top sellers plateau

You're hitting quota consistently, but breaking into the top tier feels impossible.

Pipeline volatility

Feast-or-famine quarters with no predictable rhythm
Outbound sequences convert below 3%
Target account outreach falls flat

Enterprise deal control gaps

Stuck closing $50K–$150K deals every quarter
Enterprise opportunities stall at discovery
Can't navigate complex, multi-stakeholder deals

Weekly execution drift

Missing qualification criteria that predict close rates
Single-threaded deals that collapse late stage
No repeatable process for champion cultivation

Cognitive load without a system

Decision fatigue from inconsistent processes
Reactive deal management instead of systematic execution
Performance variance due to lack of structured workflows

The system that fixes it

Four mechanisms that eliminate plateaus and unlock consistent top-tier performance.

Enterprise Prospecting Engine

Trigger-based outbound + account scoring
Weekly execution cadence with review cycles

Output: predictable pipeline coverage.

Enterprise Deal Control

Qualification framework that surfaces deal risk early
Stakeholder mapping and champion development protocols

Output: 70%+ close rate on qualified enterprise opportunities.

Execution Clarity System

Pattern recognition for limiting behaviors
Pressure management protocols for high-stakes moments

Output: consistent execution under variable conditions.

Weekly Performance Calibration

Deal architecture reviews and strategy refinement
Pipeline health metrics and course correction triggers

Output: continuous improvement with zero blind spots.

The Top 1% Sales OS

Four integrated pillars that form a complete operating system for elite performance.

Pipeline Engine

Sequence design: message architecture, timing cadence, personalization triggers
Account mapping: ICP scoring, stakeholder identification, entry point strategy

Output: 3–5 qualified opportunities per week, every week.

Enterprise Execution

Qualification rigor: risk assessment, budget validation, decision process mapping
Stakeholder orchestration: champion identification, influencer alignment, blocker removal

Output: 70%+ close rate on qualified enterprise opportunities.

Psychology & Habits

Pattern recognition: identify limiting beliefs and behavioral loops
Pressure management: maintain peak performance during high-stakes moments

Output: execution consistency that compounds over time.

Weekly Calibration

Deal architecture: opportunity review, strategy refinement, next-step clarity
Momentum tracking: pipeline health, activity metrics, course correction triggers

Output: continuous improvement with zero blind spots.

How it works

Three operational steps to implement the sales operating system.

Diagnose

Assessment of pipeline mechanics, deal execution patterns, and system gaps. Build a 90-day implementation plan with specific targets and milestones.

Implement

Weekly 1:1 sessions to deploy prospecting engines, refine enterprise qualification processes, and operationalize execution workflows.

Calibrate

Continuous optimization based on performance data. Scale effective mechanisms, eliminate inefficiencies. Achieve consistent quota attainment.

Choose your program

Three tiers designed for different execution cadences and performance targets.

Silver

Monthly performance calibration

Monthly 1:1 performance calibration sessions
Email support between sessions
Access to sales OS library and templates
Deal review and strategy guidance

$1,000/month

$10,000/annually

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Gold

Weekly performance calibration

Weekly 1:1 performance calibration sessions
Unlimited email and Slack support
Full access to all sales OS resources and playbooks
Priority deal reviews and enterprise acceleration
Quarterly business reviews and performance audits
Execution accountability loops

$2,000/month

$20,000/annually

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Platinum

Weekly calibration + strategic planning

Weekly 1:1 performance calibration sessions
Unlimited email and Slack support
Full access to all sales OS resources and playbooks
Priority deal reviews and enterprise acceleration
Quarterly business reviews and performance audits
Execution accountability loops
Executive-level strategic planning sessions
Custom playbook development and systemization

$3,000/month

$30,000/annually

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Included in all plans

Sales OS library Deal reviews Templates Resource access

Compare plans

Feature

Silver

Gold

Platinum

Calibration sessions

Monthly

Weekly

Support access

✓

Unlimited email & Slack

—

✓

Priority deal reviews

—

✓

Quarterly business reviews

—

✓

Execution accountability

—

✓

Executive strategic planning

—

✓

Custom playbook development

—

✓

Real results from real sellers

Specific outcomes from coaching engagements.

Katie Pierce

Senior Enterprise AE, Public SaaS (Adobe)

6 months

$857K quota → $4.17M booked (486% attainment)

Before

Inconsistent execution, mindset fatigue, plateauing performance.

After

486% Q3 attainment, $4.17M booked, 252% YTD. Shifted to mindset + habits OS.

Developed elite execution habits and a repeatable performance system. Focused on mindset calibration, consistency, and weekly operating cadence — resulting in breakout quarters and sustained top-tier productivity.

"I just finished Q3—landing at 486% attainment, delivering $4.17M against an $857K quota. This puts me at 252% attainment for the year! It's funny that we hardly talked about my deals — instead, we focused on mindset and habits. That alone took me to the next level. I feel like a completely different person now: evolved, better, brighter, and happier. Thank you for pushing me, encouraging me, and passing along your wisdom!"

Michelle McLennan

Mid-Market AE, Growth SaaS (Deel)

2 quarters

Bottom of leaderboard → #1 MM NA AE (220% to target)

Before

New role, low confidence, inconsistent pipeline, no structured system.

After

#1 Mid-Market NA AE for bookings. 220% attainment in Q3.

Implemented a consistent pipeline and enterprise qualification cadence. Momentum compounded over two quarters once the system locked in.

"When I started this program, I was in a new role and sitting at the very bottom of the leaderboard. Two quarters later—after going all in on the Untap Your Sales Potential Gold Program—I finished Q3 2025 as the #1 Mid-Market North America AE for bookings, hitting 220% of my target. This program, this community, and your coaching have truly transformed the way I sell and show up every day. When the results weren't immediate, you—this community—and my coach Christi reminded me to trust the process, keep putting in the work, and let the results follow. And they did. Ian, you are the best teacher. I'm grateful for the impact this program has had on me and so many others."

Greg Cummings

Named Account Executive, Enterprise SaaS (Salesforce)

12 months

Best sales year ever + first 7-figure deal

Before

Limited enterprise confidence and inconsistent execution rhythm.

After

Closed first 7-figure deal and delivered best year to date.

Shifted from outcome-focus to process-focus. Built momentum through weekly systems, deep discovery, and consistent pipeline advancement.

What sellers say

Direct feedback from coaching clients.

Katie Pierce

Senior Enterprise Account Executive @Adobe

"I just finished Q3 - landing at 486% attainment, delivering $4.17M against an $857K quota. This puts me at 252% attainment for the year! It's funny that we hardly talked about my deals..."

"I just finished Q3 - landing at 486% attainment, delivering $4.17M against an $857K quota. This puts me at 252% attainment for the year! It's funny that we hardly talked about my deals, instead we spent our sessions focusing on mindset and habits. And that was enough to take me to the next level. I feel like a completely different person now than I was at the beginning of the year. Evolved, better, brighter and happier. Thank you for pushing me, encouraging me, and passing along your wisdom!"

Michelle McLennan

Account Executive @Deel

Greg Cummings

Named Account Executive @Salesforce

"Ian, quick note of gratitude. Just finished my best sales year to date and closed my first 7-figure deal, both of which were goals at the beginning of the year..."

Frequently asked questions

Common questions about coaching, fit, and process.

Who is this coaching for?

Tech/SaaS sales professionals (AEs, SDRs, SEs) who are already performing well (top 20-30%) but want to reach top 1% outcomes. Ideal for mid-market to enterprise sellers at growth-stage or public SaaS companies.

How much time does coaching require?

Platinum: 1 hour weekly session plus 2-3 hours/week for implementation. Gold: 1 hour monthly session plus 3-4 hours/week for implementation. Online: Self-paced, typically 2-3 hours/week.

What's the typical ROI?

Average clients see 30-60% quota lift within 90 days. For enterprise AEs, this typically translates to $50K-$200K+ additional W2 earnings annually. Most clients see ROI within the first quarter.

Do you offer refunds?

Yes. If you're not satisfied after the first 30 days, we'll refund your investment. We're confident in the system and want you to be too.

Is coaching confidential?

Absolutely. All coaching conversations, deal details, and personal information are strictly confidential. We sign NDAs when requested.

How do I know if I'm a good fit?

Book a discovery call. We'll assess your current situation, goals, and commitment level. If we're not a fit, we'll tell you upfront. No hard sell, ever.

Can I switch programs?

Yes. You can upgrade or downgrade between Gold and Platinum at any time. Online program access is included with both coaching tiers.

What if I'm not hitting quota?

This coaching is designed for sellers already performing well (top 20-30%). If you're below quota, we recommend focusing on fundamentals first. We can discuss fit on a discovery call.

Build a top-1% sales operating system.

Get a structured plan to increase quota attainment, improve enterprise execution, and stabilize pipeline performance.

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